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Brochure Printing for Businesses

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Brochure printing is one of the most essential marketing and advertising activities of a business, not least of all when using direct mail as one element of your brand’s marketing.

Brochures give the readers a sneak peak of what the business does, its missions and visions, partnerships and other pertinent information. One advantage of printing brochures is that it is an effective way of promoting your brand or products and can be turned around relatively quickly and efficiently, if you work with the right Printing Company.

Business Brochure

Tips for printing brochures.

Consider the content of the brochure keenly. Content is king when it comes to advertising. To begin with, the brochure must be visually attractive enough to attract readers. This means that it is important to use graphically rich content. As a rule of the thumb, the brochure should be in full color. When it comes to the content, add the new ideas you have been thinking about, drive product recognition and any other sort of information that gives a snapshot of the entire business. The content should not just be a list of points. Remember that a brochure is just like a business card; it may be the first thing that introduces a customer to your business. Given that you never have a second chance to give a good first impression, the brochure must reveal the value of the business in an elaborate way.

Customised design.

Choose a personalised design for your brochure. Make sure that your brochure does not look like everybody else’s. Perhaps you can focus on the aspects of your business that makes it different, even if it is colour, brand name or trademark. For instance, some businesses are synonymous to some colours. Such businesses should ensure that their brochures are printed in the colour that sets them apart.

Go for a personal touch. Use your creativity and innovativeness to come up with a design that elicits a personal feeling. This requires that you base the design of the brochure on customer-driven content rather than using the templates that have been time and again. Chose specialty papers, metallic inks, die cutting, embossing and other attention-grabbing forms of brochure printing to make the brochures more appealing.

Choose the specifications carefully.

As you come up with a customised design for your brochure, remember to pick the specifications that will accentuate the impact of your brochure. For instance, you can choose a size description that is slightly different from the 11’ x 17’ or 8.5’ x 11’ that everybody uses. Choose the z-fold design or the tri-fold design, and ensure that the brochure is printed on both sides of the paper. Also, choose the aqueous gloss finish to make a personal statement of style and professionalism.

Insist on environmentally friendly brochure printing.

It is advisable to go for waterless printing technology that reduces air pollution, saves water and minimises waste. Environmental conservation is everybody’s business. The community is always keen to see whether the activities of the businesses in the surrounding are eco-friendly. You may waste time and money printing brochures that send environmental degradation signals to the society.

All in all, businesses must ensure that they get everything about brochures right. Average-looking brochures may never get the anticipated results.

Professor asks ‘Questions for Heterosexuals’ to show class what LGBTQ people are asked daily

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If you don’t identify as completely straight, you may have been asked some unsolicited and slightly ignorant questions about your “lifestyle.”

Twenty-year-old junior in college, Elise, posted this photo on Twitter of a “Questions for Heterosexuals in the Class” PowerPoint slide her Human Sexuality professor created to explain to the class how difficult it is to answer common questions LGBTQ people get asked:

The list reads:

  • What do you think caused your heterosexuality?

  • When did you decide you were a heterosexual?

  • Is it possible your heterosexuality is just a phase you may grow out of?

  • Why do you insist on flaunting your heterosexuality? Why can’t you just be what you are and keep quiet about it?

  • Why do you heterosexuals feel compelled to seduce others into your lifestyle?

  • Have you considered therapy to change you heterosexual tendencies?

Elise said that many of the students were amused by the slide and that was exactly the professor’s point. She created the list to make the class think about why it was so funny to them. Elise said that, for fun, the professor even challenged some students to answer the questions on the list to push the point further.

Since going viral, many strangers are praising the professor for her unique approach to teaching the subject.

Others, not so much:

Whether people like it or hate it, Elise realized from the response to her post that although some things regarding the treatment of the LGBTQ community are getting better, that there is still progress to be made.

[H/T: BuzzFeed News]

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Melt Chocolate And Coconut Oil Together, Then Pour On Ice Cream And Watch Texture Change

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Remember those ice cream sundaes you got as a kid? Delicious ice cream, topped with a hard chocolate shell and garnished with bananas, cherries, hot fudge and sprinkles. There’s nothing better!

Unfortunately, it has always been tricky to recreate the ‘shell’ part of the equation at home. You can make any kind of sundae you want, just not one with a candy shell!

I always just assumed that ice cream shops had some magic chocolate sauce that you couldn’t buy at the grocery store. As it turns out, it’s actually incredibly easy to make your own hard chocolate shell. You just need to know the secret ingredient.

Coconut oil. That’s where the magic happens. Coconut oil is a strange substance because it’s solid when slightly chilled, but liquid at room temperate. If you pour it over ice cream? It solidifies almost instantly.

Check out the recipebelow to see how you can use this cool science trick to turn an ordinary ice cream sundae into anextraordinaryone!

Cook: 0 min
Prep: 1 min
Serves: 2

  • 12 cup solid coconut oil
  • 1 14 cups chocolate chips
  • Let coconut oil melt in a warm spot until liquid.
  • Combine liquid coconut oil and chocolate chips in microwave-safe bowl.
  • Microwave 30 seconds.
  • Immediately pour over your favorite ice cream and add toppings. It will turn solid in under a minute!
  • Serve and enjoy!

If you can't wait to try this simple trick next time you eat ice cream, watch the video below for more details and don't forget to SHARE this cool idea with friends and family!

Homemade Chocolate Shell 1 minutes 0 minutes 1 minutes Serves 2 //×444.jpg solid coconut oil chocolate chips Let coconut oil melt in a warm spot until liquid. Combine liquid coconut oil and chocolate chips in microwave-safe bowl. Microwave 30 seconds. Immediately pour over your favorite ice cream and add toppings. It will turn solid in under a minute! Serve and enjoy!

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These 27 jobs have the toughest interview questions, according to Glassdoor

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Where will all of them be in the next five years?
Image: Shutterstock / BlueSkyImage

Jobs interviews are always hard, but some come with trickier questions than others. Where do you see yourself in five years? How many ping pong balls fit in a school bus?

Glassdoor, the jobs- and career-focused site, compiled 27 of the toughest interview questions job seekers face in any field. The information came from job seekers and Glassdoor users who shared their interview experiences on the site. The website looked through questions that users marked as difficult to find the toughest ones across industries.

Along with individual questions, Glassdoor found that hospitals have the most challenging interview process, followed by nonprofits. The number of screenings, company size, public or private status of employer and job seekers’ education and age all affected how difficult interviews were.

But it’s not all bad news. Tougher job interviews correlated with better employee satisfaction after candidates actually get the job, Glassdoor found.

“By preparing for and acing that tough interview, you are more likely to love your job in the long run,” Glassdoor wrote in a blog post.

Here are 27 of the toughest interview questions:

1. “How do you explain a vending machine to someone who hasn’t seen or used one before?” – Global Data Analyst, Bloomberg L.P.

2. How many fire hydrants are there in Los Angeles County? – Software Engineer, Disney Interactive Studios

3. If your current employer had an anniversary party for you, what five words would be written on the cake to describe you? – District Manager, Express

4. Who in history would you want to go to dinner with and why? – Flight Attendant, PSA Airlines

5. Prove that hoop stress is twice the longitudinal stress in a cylindrical pressure vessel. – Test Operations Engineer, SpaceX

6. Whats the capital of Canada? – Team Leader, OpticsPlanet

7. Name a brand that represents you as a person. – Brand Strategist, Twitter

8. Estimate how many employees in the next building – Data Scientist, Risk Management Solutions

9. How many happy birthday posts do you think Facebook gets in one day? – Sales Operations, Facebook

10. If you could take anyone on a road trip with you, who would you take and why? – Educator, lululemon

11. What is the first thing you’d print with a 3D printer if you had one? – Linux Systems Administrator I, Rackspace

12. If you had to take only one item to a deserted island, what would that be? – Customer Service Specialist, Squarespace

13. Please describe an instance where you had to make a decision without all of the necessary information. – Analytics, athenahealth

14. How do you reverse a text string on the Unix command line? – Developer, Capital One

15. If you are in a boat with a boulder and you drop that boulder into the lake, how does the water level before and after you drop the boulder in the lake compare? – Mechanical Design Engineer, Apple

16. You have been asked to lead a multi-million dollar, multi-year grant that will be supported across several companies and universities. How do you start? – Research Scientist, Ford Motor Company

17. Sell me on one idea, and then sell me on the opposite of that idea. – Solarwinds Administrator, Blizzard Entertainment

18. How would you go about to find the top five Java Developers in a certain area. – Technical Recruiter, Google

19. What is the probability of an integer from 1 to 60,000 not having the digit 6? – Quantitative Developer, AKUNA CAPITAL

20. If you were a Muppet, which character would you be? – Donor Family Advocate, LifeNet Health

21. Give me 48 cents using six coins. Tell me quantity and value of the six coins. – Human Resource Manager, Wintec

22. Write an equation to optimize the marketing spend between Facebook and Twitter campaigns. – Analyst (Data Science), Uber

23. What is the angle at 3:15? – Implementation Consultant, Fast Enterprises

24. What part of the newspaper do you read first? What does this say about you? – Audit, BDO USA

25. If a coworker had an annoying habit, and it hindered your quality of work, how would you resolve it? – Production Technician, Procter & Gamble

26. Throw your resume aside and tell me what makes you you. – Sales Executive, Zillow

27. How would you find the square root of 1.2? – Hardware Engineer, Jump Trading

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We love the Washington Post’s new slogan so much we made a movie poster

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Image: Vicky Leta/Mashable

The Washington Post has a new slogan: Democracy Dies in Darkness.

That’s not just something for its press materials. The words are now right there below the paper’s name on the front page of its website.

Post owner Jeff Bezos, better known as CEO of Amazon, said the phrase in a 2016 interview with the paper’s editor-in-chief Marty Baron.

When asked why he bought the paper, Bezos told a story about watching the Watergate hearings with his grandfather, who he described as “kind of a news junkie.”

“I think that a lot of us believe this, that democracy dies in darkness, that certain institutions have a very important role in making sure that there is light, and I think the Washington Post has a seat, an important seat to do that,” he said.

Slogans aren’t exactly rare for newspapers. The New York Times has for decades gone with “All the news that’s fit to print.” USA Todaygoes with “We deliver news, not noise.”

“Democracy not darkness,” however, comes off a bit more dramatic though perhaps warranted considering current events.

This being the modern social media age, the internet had to have a bit of fun with it (Slate’s “15 classic metal albums whose titles are less dark than the Washington Post‘s new motto” is a personal favorite”), and media twitter predictably added a bit of its usual snark to the mix.

We here at Mashable wanted to add our own take. To us, “Democracy Dies in Darkness” sounds like a pretty good political thriller. As such, illustrator Vicky Leta whipped this up for us:

Image: Vicky leta/mashable

We look forward to the sequel: “Washington Post 2: Journalism Boogaloo”

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Put A New, Creative Twist On Classic Deviled Eggs By Adding Bacon And Jalapeos

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Deviled eggs are the ultimate edible accessory if you’re in need of an easy yummy appetizer.

They’re an excellent addition to big events that call for finger food and are usually a staple at parties or family gatherings.

This is because they’re super easy to prepare, and can be eaten in one salty delicious bite — what could be better than that?

Almost everyone has their own tried-and-true recipe for making deviled eggs: Some add extra mayo, mustard, or a little more cayenne for a spicy kick.

But our deviled egg recipe using Eggland’s Best eggs, is a bit more, well, devilish!

These eggs pack an extra punch, with spicy jalapeo and bits of crushed bacon because adding bacon to almost anything makes it 10 times better, right?

These bacon and jalapeo deviled eggs definitely pack a spicy punch and will have guests asking you for your recipe if you bring them along to the next pot luck or family function.

So, if you want to add even more devilish ingredients to your traditional deviled eggs, grab your Eggland’s Best eggs and check out our recipe below.

It’s incredibly simple and delicious to whip up just makesure tosave some for your party guests!

Cook: 0 min
Prep: 15 min
Serves: 12

  • 12 Egglands Best eggs (hard-boiled and peeled)
  • 1 cup mayonnaise
  • 1 12 tsps. rice vinegar
  • 34 tsp. ground mustard
  • 12 Tbsp. sugar
  • 2 jalapeos (seeded and diced)
  • 6 pieces bacon (cooked and crumbled)
  • 34 tsp. paprika
  • Slice the hard-boiled Eggland's Best eggs in half.
  • Remove the yolks and put them in a mixing bowl.
  • Mash the egg yolks with a fork.
  • Stir the mayonnaise, rice vinegar, ground mustard, and sugar to the mashed egg yolks.
  • Add the jalapeos and bacon.
  • Put the mixture in a bag and cut a small hole in the corner of the bag.
  • Fill each egg hole.
  • Sprinkle with paprika.
  • Chill until ready to serve.

If you love this recipe, don't forget to please SHARE it with your friends and family!

Devilish Eggs 15 minutes 0 minutes 15 minutes Serves 12 //×416.jpg Egglands Best eggs (hard-boiled and peeled) mayonnaise rice vinegar ground mustard sugar jalapeos (seeded and diced) bacon (cooked and crumbled) paprika Slice the hard-boiled Eggland's Best eggs in half. Remove the yolks and put them in a mixing bowl. Mash the egg yolks with a fork. Stir the mayonnaise, rice vinegar, ground mustard, and sugar to the mashed egg yolks. Add the jalapeos and bacon. Put the mixture in a bag and cut a small hole in the corner of the bag. Fill each egg hole. Sprinkle with paprika. Chill until ready to serve.

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Shake Raw Chicken In A Special Blend Of 5 Spices For The Tastiest Popcorn Tenders

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Do your food fantasies revolve around visions of delicious, crispy, perfectly fried chicken? You have to try our scrumptious Spicy Popcorn Chicken.

These delicious chicken bites are a satisfying, savory snack for any occasion. Much like these equally tasty chicken rings, popcorn chicken is comfort food at its finest.

Serve up a platter of these at your next family party or cocktail hour. Pair them with salad for an easy weeknight dinner. Rustle up a batch and eat them as a snack! It doesn’t matter when or how you eat these tasty morsels; they’re always delicious.

Best of all, these aren’t just ordinary chicken tenders. Thanks to a zesty blend of five spices, these popcorn chicken bites have just the right amount of peppery kick. Meanwhile, the decadent coating made from breadcrumbs and buttermilk helps to mellow out the stronger spicy flavors.

If this is already sounding like your kind of snack food,print out the recipe below to try making these at home.

Cook: 4 min
Prep: 15 min
Serves: 4

  • 10 oz. Skinned boneless chicken breast
  • 2 Tbsps. Onion powder, divided
  • 2 Tbsps. Garlic powder, divided
  • 2 Tbsps. Chili powder, divided
  • 2 Tbsps. Salt, divided
  • 2 Tbsps. Oregano, divided
  • 34 cup Flour
  • 12 cup Buttermilk
  • 34 cup Panko breadcrumbs
  • Cut raw chicken into 1-inch pieces, and place in a large Ziploc bag.
  • Dump in 1 Tbsp. each of onion, garlic, chili powder, salt, and oregano. Shake bag well until each piece of chicken is well covered in spices.
  • Dredge each piece of chicken, first in flour, then in buttermilk, then finally in breadcrumbs. Make sure each piece is thoroughly coated.
  • Deep-fry chicken 3 to 4 minutes or until golden-brown.
  • Meanwhile, mix up a second batch of spices in a clean bowl, again using 1 Tbsp. each of onion, garlic, chili powder, salt, and oregano. Mix well.
  • Sprinkle to taste over cooked chicken. Serve with your favorite dipping sauce and enjoy!

Does this recipe look finger-lickin' good to you? Make sure to check out the detailed instructions in the video below and don't forget to SHARE with friends who love tasty comfort food!

Spicy Popcorn Chicken 15 minutes 4 minutes 19 minutes Serves 4 //×444.jpg Skinned boneless chicken breast Onion powder, divided Garlic powder, divided Chili powder, divided Salt, divided Oregano, divided Flour Buttermilk Panko breadcrumbs Cut raw chicken into 1-inch pieces, and place in a large Ziploc bag. Dump in 1 Tbsp. each of onion, garlic, chili powder, salt, and oregano. Shake bag well until each piece of chicken is well covered in spices. Dredge each piece of chicken, first in flour, then in buttermilk, then finally in breadcrumbs. Make sure each piece is thoroughly coated. Deep-fry chicken 3 to 4 minutes or until golden-brown. Meanwhile, mix up a second batch of spices in a clean bowl, again using 1 Tbsp. each of onion, garlic, chili powder, salt, and oregano. Mix well. Sprinkle to taste over cooked chicken. Serve with your favorite dipping sauce and enjoy!

Due to restrictions, this video cannot
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This 6-year-old boy with one arm can straight up ball when it comes to golf

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Tommy Morrissey has some serious golf skills.

At the Honda Classic on Tuesday, he took on PGA pros even though he’s only 6 years old and has one arm.

According to USA Today, he bested pro golfer Ryo Ishikawa from 60 yards out, landing his ball five feet closer to the pin on the 18th hole of the Champion course at PGA National Resort & Spa. (All the pros took their shot with only one arm as well.)

I mean, look at that stroke.

Smooth as silk. Here’s a shot from another angle.

Pro Cameron Tringale couldn’t quite keep up, hitting it into the sand.

This isn’t Morrissey’s first rodeo. He’s challenged PGA pros before, and once even golfed with Tiger Woods when Tommy was only 3 years old. Born without a right arm, he promotes Team UnLimbited, which builds and shares plans for 3D-printed limbs.

He also isn’t afraid to talk a little trash.

“Youre in big trouble,” he told Billy Horschel, according to USA Today.

Don’t mess with Tommy. You’ll lose every time.

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Meet the man working with NASA to 3D print a colony on Mars

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(CNN)Forget the moon. The next giant leap for mankind could be building a habitat on Mars.

The fourth planet from the sun may be cold — Martian winters can reach -190 degrees Fahrenheit (-87 degrees Celsius) — full of deserts and lacking in oxygen, but for Behrokh Khoshnevis it’s humans’ next destination.
The pioneering professor in engineering at the University of Southern California has been working with NASA on the possibility of building a colony on Mars since 2011.
    In 2004, Khoshnevis unveiled a revolutionary 3D-printing method dubbed Contour Crafting (CC), which made it possible to print a 2,500-square-foot building in less than a day on Earth.
    Then, in 2016 he took first prize in the NASA In-Situ Materials Challenge, for Selective Separation Sintering — a 3D-printing process that makes use of powder-like materials found on Mars and works in zero-gravity conditions.
    Here, Khoshnevis tells CNN why he believes humans will soon build on Mars.

    You’re not the first person to suggest building on Mars. What makes your plans better?

    When I read about the moon and Mars — the conditions, the habitats — I realized that almost all of the existing ideas involved taking materials and components from Earth and building with those materials. Taking 1 kilogram of material from Earth to the moon would cost hundreds of thousands dollars. It was clear to me that these ideas were not economically viable.
    Other approaches, like taking inflatables, also wouldn’t work. Inflatables are made of polymeric material, like vinyl, so they won’t survive long because the radiation on Mars is pretty intense. Radiation is the enemy of polymers, causing it to become weak and fragile.


    One reason that NASA and the European Space Agencies are paying attention is that there are more capable rockets that can take bigger payloads and can do more serious work there.
    Commercial interest and space tourism is becoming serious, too. Remember that there are people who will pay $10 million per trip to go on a space shuttle, revolve around the earth, and look at the universe from space shuttles.

    But wait — Mars isn’t hospitable for humans. Is it realistic to think we can ever live there?

    I think that it’s a hard initiative but humans are very capable. It’s about making it a priority of governments, commercial entities, scientists — it all depends on how many people work on it in parallel, right?
    One hundred years ago … no one imagined that 300 people would be sitting in a metallic airplane going from one side of the world to the other in a few hours.
    It’s hard to imagine what we will have 100 years from now, or 50 years from now.
    But I have full confidence that we will conquer Mars and this solar system, and even beyond.
    This interview has been edited for brevity.

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    Snapchat just released a 35-minute video about itself

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    Snap CEO Evan Spiegel
    Image: snap

    It’s time for Snapchat to convince Wall Street and the world why they should be worth more than $20 billion and here’s a look at their secret 35-minute video that’s meant to do just that.

    The video is part of Snap’s “roadshow” a tradition in which companies about to go public visit with investors and analysts to drum up interest. The video is under password protection, but Mashable found a way in and we’re here to tell you what you need to know.

    Let’s break down what’s in the video:

    ‘Snap is a camera company’

    CEO Evan Spiegel starts off the 35-minute video by describing where Snapchat fits in. Snapchat for the last year has been referring to itself publicly as a camera company.

    “Snap is a camera company. We feel like were really at the beginning of what cameras can do, evolve from being just a piece of hardware to software connected to the internet. Before cameras were the best way to perfectly save something that you saw. They sort of helped augmented memory and now making sure they augment the way that we talk,” he said.

    Image: snap

    Spiegel positions Snapchat as a camera company that can innovate that form of communication, just as what happened with writing and with the telephone.

    “At Snapchat, the camera has become the primary input for the phone. Throughout history people have wanted to communicate in intimate ways… I cant imagine the way that it must have felt on that first phone call where you could hear the other persons voice in real-time coming through,” he said.

    “Snapchat really tapped into that human desire to communicate in a way thats face to face even if youre far away. The first time you use it and you can see what someone else is seeing at the same time, from their perspective, that moment makes you feel close.”

    Then, Spiegel shares his story about their first office.

    “Our dream was always to have an office on the beach,” he said. The montage of Venice is followed by the appearance of Bobby Murphy, chief technology officer.

    “We thought it was pretty big to what we needed at the time that was the period of the time that we started a lot of the traditions that are carried out today,” Murphy said.

    Image: snap

    Breaking the norm with ‘Delete By Default’

    Spiegel asserts that Snapchat’s creative strategy has already broken the norm with it’s “delete by default” approach.

    “Everyone thought of cameras as a way to save really important memories. When we created Snapchat, where its delete by default, it didnt make sense at the beginning. Thats why people love creating snaps, there isnt pressure to feel pretty or perfect,” Speigel said. “Its about being a way to communicate how you feel and doing that in the moment.”

    Murphy then quips in to say that in addition to Spiegel’s own genius, a lot of the product innovations are really inspired by what the users have done and the company prides itself in listening to users.

    “People are sending so many snaps back and forth that they kept asking us for a select all button, but we were really worried that might ruin Snapchat so came up with Stories,” Spiegel adds.

    Image: snap

    Then, came the first of several dings at Facebook

    “If you remember social media was always a reverse chronological feed,” Spiegel said. “You were always scrolling backwards through a story and that didnt make sense to us.”

    A quick reminder that even though people and especially investors may love Facebook, Spiegel is smart: This ultimately comes from the brilliance of Evan, but the strong emphasis of building the product that makes people feel happy when using our service, Murphy said.

    The more that we can create an environment where people feel comfortable trying things, feel comfortable expressing themselves, the more innovative our company can be, Spiegel said.

    Image: snap

    About six minutes in, we have the stats

    Murphy said the 60 percent of users create snaps every day. Snapchat users, on average, visit the app more than 18 times per day and spend 25 to 30 minutes a day on the app.

    Just about everything in the app is focused around content creation, he said.

    For Snapchat, content creation isnt just taking a photo. Murphy pointed to the identity screen, where users can create a Snapcode that allows them to share their accounts and follow their users.

    The camera should do more than just capture and share, he said.

    Augmented Reality

    And Snapchat is also betting on a future in augmented reality. We always care a lot about interactive that the camera can be a launch point for interactive experiences, he said.

    Elaborating on Stories, Spiegel and Bobby share their first test of the Live Story product. Both of them had traveled to Las Vegas for the Electric Daisy Carnival.

    We were half expecting to see nothing, instead we saw the most amazing content, Spiegel said, very cool and creative fresh content.

    Image: snap

    Discover and Spectacles

    Discover was, in part, inspired by Live Stories.

    You could watch something that was happening as if you were there but you didnt understand why that was happening and thats whats led us to create publisher stories, Spiegel said.

    And that part is something Snapchat is going to continue investing in.

    Lastly for the product, Spiegel discusses Spectacles and how it fits into the overall mission of creation.

    Snapchat has really empowered this human desire to feel closer to someone, Spiegel said. Thats an example of a way weve created a better way to make memories.

    Now, time for round two of dinging Facebook.

    Remember Move fast and break things? Supposedly, never a thing at Snapchat.

    We approach innovation in a different way at Snap, Spiegel said. Its not a throw things at the wall and see what sticks kind of company. We try to take time to really listen to our community.

    That doesnt mean they are slow builders.

    Weve launched more products every year from the year before, Murphy said. We love this pace of innovation.

    Image: andrew hutchinson/snap

    According to Spiegel, what they do change isnt driving people away. Our community is receptive to new things, Spiegel said, excited to see what you can build next.

    A continued issue is on metrics such as follower accounts, which Snapchat still declines to disclose. Its because Snapchat would rather you not worry about it and rather you connect more closely with less people.

    What we identified with Snapchat is people were missing the intimacy of communication, Spiegel said. We love when people are selective with the friends that they add, we wanted to make a place that was comfortable for you to talk to the 7 most people.

    Snap CSO Imran Khan

    Image: snap

    Nearly 13 minutes in and were onto the business.

    Imran Khan, formerly of Credit Suisse, now Snapchats Chief Strategy Officer outlines their advertising play and ad products.

    For Snapchat, its all being the mobile/digital pull to TV budgets. It becomes harder for advertisers to reach the same number of people as they did in the past spend less time watching traditional tv, Khan said.

    The description of a typical Snapchat user beyond the word millennial: The people that use Snapchat are curious about the world, embrace change and are into learning new things, Khan said.

    Image: snap

    Then came the guys from Universal Pictures

    Snapchat, like most companies built on advertising, is focused on ad products, ad delivery, measurement and sales channels.

    Kenny Mitchell of Gatorade, Chris Watt of Adidas and Doug Neil of Universal Pictures all give their bullish view of Snapchat:

    30 percent completion rate on a 7 minute video. You dont get that on the other platforms, Mitchell said.

    We have a really collaborative relationship with the guys at Snapchat, Watt said.

    We want to have as much real estate as possible, Neil said.

    Image: snap

    The road to greater profitability

    Khan ends his presentation on the note of strategy, pointing out that Snapchat has a long tail future.

    Our user growth is driven by our product innovation, Khan said. It takes a while to make great products.

    Right now, Snapchat isnt profitable. Enter Chief Financial Officer Andrew Vollero to tell you how thatll change.

    Snapchat, again like most companies, has three phrases: user engagement; monetization; profitability.

    Snap CFO Andrew Vollero

    Image: snap

    Snapchat has more than 158 million daily active users. They don’t bother providing monthly numbers. “We believe that daily investment is the most reliable way to understand engagement,” Vollero said.

    Unlike Facebook, Snapchat is not after accessibility for all and connecting the world for now. It operates best in areas with “strong wireless networks” and to the benefit of advertisers these are more likely to be people who have “higher disposable income.”

    Snapchat, as we said, isn’t a money printing machine. But it doesn’t shy away from admitting that. “We have significant advertising revenue available,” Vollero said.

    Snapchat’s gotten a lot of flack for not being profitable, though that’s quite hard when you’re trying to grow rapidly.

    Where Snapchat thinks they have an advantage is low infrastructure cost. Vollero positions Snap’s choice to use third-party infrastructure, such as Google Cloud, as a smart business move.

    “We can focus on product innovation,” he said.

    About 30 minutes in, it’s time for a talk on privacy.

    Re-enter Spiegel, who offers up some charming language on how important it is to him.

    After Chris Handman, General Counsel at Snapchat, emphasizes their commitment to privacy and how in fact they’re product is built upon that. “We built snapchat to hopefully restore some of that honesty, intimacy,” Handman said.

    Image: snap

    Snapchat has written its privacy standards, in plain English though Handman forgets to mention that came after Snapchat was sued by the Federal Trade Commission.

    Turns out the word of disappear was vague enough to be brought up in court. Snapchat’s messages aren’t completely ephemeral since they’re temporarily saved on Snapchat servers.

    “We use Snapchat constantly both in work and in our personal lives, and we handle personal information with the same care as we would for our families,” Handman said.

    Image: snap

    The remaining minutes of Snapchat’s video are about people.

    VP of Communications Mary Ritti shares that the company as a whole is committed to diversity.

    Spiegel then highlights a tradition at the company called Council. There, Snapchat employees sit down in a circle and chat openly about their work.

    “There’s a really strong sense of not just are we driving numbers, but really making people happy,” he said.

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    Brooklyn’s coolest hotels and hottest hangouts

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    (CNN)Never mind the image of the stereotypical hipster with a waxed handlebar mustache riding a vintage fixed-gear bicycle in Brooklyn.

    While they still exist at the Mast Brothers chocolate factory at the Brooklyn Navy Yard, what’s currently popping up alongside this New York borough’s artisanal cocktail lounges and trendy restaurants is a new generation of hotels.
    Catering to travelers from overseas, around the United States or just over the river in Manhattan, these high-design enclaves put guests right in the middle of the laid-back, artsy Brooklyn vibe.
      In fact, Brooklyn has become so entrenched in mainstream culture that producers for “The Bachelor” booked Monday’s rose ceremony atop the luxe William Vale hotel in the neighborhood of Williamsburg.
      It’s a far cry from the area’s manufacturing history, but the past is still front and center via original buildings; reclaimed wood, bricks and other material; and subtle design touches that evoke the borough’s centuries-old trade and manufacturing industry.
      Here are six of our favorite brand-new hotels and a couple of members of the old guard doing new things. All six serve upscale craft cocktails on property and feature city views that are better than any postcard.
      McCarren Hotel & Pool
      The original gangster of the nouveau Brooklyn hotel scene, the relatively petite 5-year-old McCarren Hotel & Pool has changed with the times and begun adulting with the rest of the neighborhood.
      The 64-room hotel recently introduced a Babies Who Brunch menu on Sundays, replete with a playroom, foam mats and Disney or Pixar movies for the kids and unlimited drinks for the adults.
      The upscale but spare midcentury design in the lobby trickles up to the rooms, all outfitted with Eames-style shell rocking chairs, furry throw pillows and Frette linens on the beds. (Coffee-loving travelers dig the Nespresso machines in every suite.) The hotel’s scene-y see-and-be-seen outdoor pool, framed by a bold, splashy mural by street artist LovebErto, is practically made for Instagram.
      DO: With or without the kids, hit the pool from 7 to 11 am, before it opens to the public. A midday tour of the Brooklyn Brewery is only a block away. In the summertime, the hotel rents out bicycles to guests, along with maps of biking routes in the area.
      Late in the evening, the party starts bumping on the McCarren Hotel’s roof deck, where local DJs spin in genres from Brazilian music to dubstep as partygoers lounge on plush black-and-white-striped pillows and dance under a giant disco ball.
      EAT: The hotel’s restaurant, Oleanders, has a playful retro “fern room” aesthetic evidenced by artist Yago Partal’s portraits of zoo animals wearing headphones and hoodies and focuses heavily on American comfort food. Specialties include the Southwest burger made with jalapeos and Woodford Reserve barbecue sauce, smoked gouda mac and cheese, and fried Brussels sprouts.
      Every morning, there’s a complimentary breakfast for guests in the lobby. Outside the hotel, walk a few blocks north to Greenpoint and brunch either indoors or alfresco at neighborhood bistro Five Leaves, which emphasizes local ingredients and sustainable house-cured arctic char and steamed mussels with saffron-coconut sauce.
      McCarren Hotel & Pool,, 160 N. 12th Street, Williamsburg, Brooklyn, New York, 718-218-7500, rooms from $350.
      Hilton Brooklyn
      The Hilton Brooklyn, which opened this past November in rapidly gentrifying Boerum Hill, takes its building’s 1800s rope factory heritage very seriously: The carpeting in the hallways features a giant rope motif, the rooms’ custom-made charcoal-sketch toile wallpaper depicts shipbuilding scenes, and the print of the navy-blue-and-white carpet in the rooms subtly recalls interlocking ropes. Vintage maps of Brooklyn dot the hallways and are incorporated into metalwork in the lobby of the 196-room “boutique-style” hotel.
      Corporate travelers who are used to Hilton’s usual perks will be happy to see there’s an executive lounge and opportunities to earn rewards points, plus nice touches like Peter Thomas Roth toiletries and bowls of free fruit in the lobby.
      (Other budget-friendly hotel options close by include the wellness-focused EVEN Hotel, from $199, which has workout equipment in each room and houses the basketball teams that play against the Brooklyn Nets, and the Holiday Inn, also from $199, whose French Korean restaurant, Brasserie Soul, with its metal caf chairs and Edison light bulbs, looks as though it was lifted right out of Williamsburg.)
      EAT: Highly regarded Brooklyn chef Rob Newton heads up Black Walnut, the hotel’s Southern Asian fusion restaurant, with a lineup featuring blistered shishito peppers, house-cultured whipped maple butter with warm Italian bread and classics like steak frites. Also on the menu: red wine from local winery Brooklyn Oenology. If you venture outside the hotel for dinner, the classic old-school Italian restaurant Queen, in Brooklyn Heights, has been ladling out red sauce for 50-plus years.
      DO: Catch a Brooklyn Nets or New York Islanders game or listen to performers like Future and Barbra Streisand at the Barclays Center, which is blissfully within walking distance (aka no fighting for a cab or Uber afterward). Even closer is the performing arts venue Brooklyn Academy of Music, for progressive theater performances, movie screenings and film series.
      Hilton Brooklyn,, 140 Schermerhorn Street, Boerum Hill, Brooklyn, New York, 718-834-8800, rooms from $126.
      The Williamsburg Hotel
      A towering Jenga-like structure built with reclaimed bricks, the Williamsburg Hotel is in the middle of a rolling opening, but two of five floors of rooms are available to book right now. Delightfully noticeable is the hotel’s signature scent (think expensive fresh laundry), designed by Brooklyn-based company Apotheke, which also makes the hotel’s toiletries.
      The rooms strike a delicate balance between opulent and homey, with gold fixtures in the bathrooms, quilted leather headboards, gilded dark-wood wardrobes, velvet couches and bright knit blankets at the foot of the beds. Eventually, egg-shaped chairs will hang from the rooms’ balconies, ideal for taking in Manhattan views, or the perfect selfie. The hotel rolls out the red carpet for pets, providing each fluffball with a cushioned bed, a chew toy shaped like a trophy and stainless-steel food and water dishes.
      DO: Soon the rooftop will be home to a pool and a tiny 20-person cocktail bar inside a water tower, currently under construction. For now, browse the afternoon away at nearby Artists & Fleas market, where local vendors sell their wares, including jewelry, vintage clothing and art prints, and Rough Trade indie record store, which hosts live acts such as Ryan Adams and Karen Elson.
      EAT: The hotel’s veggie-focused restaurant, Harvey, is slated to open this spring, but until then, chef Adam Leonti, who hand-mills his own flours, is whipping up bite-sized sweet and savory pastries for the hotel bar’s afternoon high tea, which elevates routine to art form.
      The selection of teas is curated by tea expert and Brooklynite Stefen Ramirez, so you can pair a blood orange linzer cookie with a Korean wild pear herbal tea, all while hanging out among young locals using the ample, cavernous space (and the free Wi-Fi) as their personal workspace. For dinner, down the street, family-run Italian restaurant Gran Sasso hand-makes pastas like Parmesan tortelli with squash, sage and crispy prosciutto.
      The Williamsburg Hotel,, 96 Wythe Avenue, Williamsburg, Brooklyn, New York, 718-362-8100, rooms from $250
      The William Vale
      Positioning itself as a brand-spanking new, resort-inspired hotel rather than an homage to Williamsburg’s past, the monstrous 22-story, 183-room William Vale has eschewed design hallmarks like reclaimed wood and old-timey signage that scream “Brooklyn!” Instead, guests get art installations in the lobby and in the elevators, ultra-modern furniture and sweeping views of both Manhattan and Brooklyn through towering panes of glass. Oh, and “The Bachelor.” Every room has a balcony.
      Up top, the hotel’s sprawling nightclubby cocktail bar, Westlight, hosts both locals and guests looking to take in the views and try original cocktails with names like the College Fund, made with three kinds of rum, tiki bitters, cream and root beer. Fun fact: The hotel is also home to retail space.
      One newly announced tenant is Dylan Sprouse — yes, of “The Suite Life with Zack & Cody” fame, who is now a master brewer. His mead-focused brewery, All-Wise Meadery, will churn out pints and bottles this summer.
      DO: Weather permitting, swim in the hotel’s 60-foot-long outdoor pool, or check out the hotel’s original programming. It aims to bring hotel guests and the local community together for lectures, live performances and wellness classes, including a monthly meditation event centered around the full moon and an upcoming live, interactive prank-calling show called “Prank You.”
      EAT: Leuca, the hotel’s Southern Italian restaurant run by chef Andrew Carmellini, with its signature squid ink spaghetti, has been on local restaurant geeks’ hot list ever since it opened in November. Sharing the Sophia Loren affogato sundae for two is an event all by itself.
      When the weather is warmer, the hotel’s Mister Dips airstream food truck parks on the hotel’s public green space and sells burgers, fries and ice cream. Off property, having brunch at the Southern comfort food restaurant Brooklyn Star is practically a rite of passage for locals, especially when you order the fried chicken and waffles with apple butter and fresh grapefruit.
      The William Vale,, 111 N. 12th Street, Williamsburg, Brooklyn, New York, 718-631-8400, rooms from $350
      Wythe Hotel
      Retrofitted into a former cooperage that was built in 1901, the Wythe Hotel has been doing its vintage-meets-modern thing since 2012. It still retains the building’s original pine beams and factory windows but infuses the space with of-the-moment accoutrements, including framed modern art in the lobby and eco-friendly toiletries by local purveyor Goldie’s. The hotel’s 70 rooms carry the same industrial but homey vibe, with radiant-heat concrete flooring, beds made from reclaimed ceiling timbers, and picture-perfect views of Manhattan in premium rooms.
      Adding to the cool-kid factor is the hotel’s latest project, a live-streaming pop-up radio lounge in the lobby featuring performances and discussions with authors, activists, fashion designers, musicians and other creative types. When it’s not a recording studio, the lobby functions as a sitting room-cum-library or a retail shop, depending on programming.
      DO: Right across the street from the Wythe is Brooklyn Bowl, a large, high-tech bowling alley that doubles as an event space for live music among other musical acts, DJ Questlove has a Thursday night residency.
      EAT: A destination in itself, the hotel’s restaurant, Reynard, from Brooklyn restaurateur Andrew Tarlow, is a local favorite with an ever-changing seasonal menu, but they Reynard burger, made with gruyere and and caramelized onions, is a classic.
      Upstairs, The Ides Bar serves classic cocktails and small plates like lobster sliders, paired with views of Manhattan from both inside the bar and out on the roof deck. Want a classic Brooklyn pie? You can’t go wrong with Paulie Gee’s a few blocks north in Greenpoint, which tops pizzas with anything-but-the-usual ingredients like sake reductions and hot honey.
      Wythe Hotel,, 80 Wythe Avenue, Williamsburg, Brooklyn, New York, 718-460-8000, rooms from $300
      1 Hotel Brooklyn Bridge
      A sage blessing ceremony kicked off the opening of the five-star 1 Hotel Brooklyn Bridge in mid-February as the first guests checked in to the massive warehouse-like space in Dumbo, right by the Brooklyn Bridge.
      The 10-story nature-focused hotel has plenty of nods to the location’s manufacturing heritage, the sea, and the bridge itself everywhere on the property. It includes the slim metal rods of the entrance’s grand staircase, intended as an ode to the bridge; an art installation in the lobby featuring 6,000 pounds of rope-bound obsidian rocks; and the elevator, whose rough wooden planks are meant to evoke a shipping container.
      In keeping with the 1 Hotels brand’s eco-friendly mission, more than half of the materials used in the hotel’s design are local or reclaimed, including pine beams from the former Domino Sugar factory in Williamsburg. Standing beside the windows inside one of the 194 rooms all outfitted in neutral tones, wood, rope, leather, marble and live greenery the Brooklyn Bridge looks close enough to touch.
      DO: Walking across the Brooklyn Bridge to Manhattan is a free and convenient must-do. When the weather heats up, One15 Brooklyn Marina offers sailing classes and kayaking. Also nearby is famous Gleason’s Gym, known as the boxing gym where Muhammad Ali trained for his fight with Sonny Liston, which often hosts boxing shows and clinics.
      Closer to home, the hotel’s plunge pool occupies a corner of the rooftop, along with fire pits and seating made from reclaimed railroad wood, an ideal place to admire downtown Manhattan and the Statue of Liberty on nearby Liberty Island. The hotel’s holistic Bamford Haybarn Spa will open this fall.
      EAT: The hotel is still working on partnering with restaurants to open within the space. Until then, Neighbors, the caf next to the lobby, sells locally made grab-and-go (or stay) drinks and bites, such as cookies from Crown Heights baker Butter & Scotch and single-origin Dominican chocolate from Cacao Prieto in Red Hook. For a glass of wine and a bowl of pasta, rustic Sardinian restaurant River Deli is a promenade stroll away.
      1 Hotel Brooklyn Bridge,, 60 Furman Street, Dumbo, Brooklyn, New York, rooms from $350

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