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Brochure Printing for Businesses

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Brochure printing is one of the most essential marketing and advertising activities of a business, not least of all when using direct mail as one element of your brand’s marketing.

Brochures give the readers a sneak peak of what the business does, its missions and visions, partnerships and other pertinent information. One advantage of printing brochures is that it is an effective way of promoting your brand or products and can be turned around relatively quickly and efficiently, if you work with the right Printing Company.

Business Brochure

Tips for printing brochures.

Consider the content of the brochure keenly. Content is king when it comes to advertising. To begin with, the brochure must be visually attractive enough to attract readers. This means that it is important to use graphically rich content. As a rule of the thumb, the brochure should be in full color. When it comes to the content, add the new ideas you have been thinking about, drive product recognition and any other sort of information that gives a snapshot of the entire business. The content should not just be a list of points. Remember that a brochure is just like a business card; it may be the first thing that introduces a customer to your business. Given that you never have a second chance to give a good first impression, the brochure must reveal the value of the business in an elaborate way.

Customised design.

Choose a personalised design for your brochure. Make sure that your brochure does not look like everybody else’s. Perhaps you can focus on the aspects of your business that makes it different, even if it is colour, brand name or trademark. For instance, some businesses are synonymous to some colours. Such businesses should ensure that their brochures are printed in the colour that sets them apart.

Go for a personal touch. Use your creativity and innovativeness to come up with a design that elicits a personal feeling. This requires that you base the design of the brochure on customer-driven content rather than using the templates that have been time and again. Chose specialty papers, metallic inks, die cutting, embossing and other attention-grabbing forms of brochure printing to make the brochures more appealing.

Choose the specifications carefully.

As you come up with a customised design for your brochure, remember to pick the specifications that will accentuate the impact of your brochure. For instance, you can choose a size description that is slightly different from the 11’ x 17’ or 8.5’ x 11’ that everybody uses. Choose the z-fold design or the tri-fold design, and ensure that the brochure is printed on both sides of the paper. Also, choose the aqueous gloss finish to make a personal statement of style and professionalism.

Insist on environmentally friendly brochure printing.

It is advisable to go for waterless printing technology that reduces air pollution, saves water and minimises waste. Environmental conservation is everybody’s business. The community is always keen to see whether the activities of the businesses in the surrounding are eco-friendly. You may waste time and money printing brochures that send environmental degradation signals to the society.

All in all, businesses must ensure that they get everything about brochures right. Average-looking brochures may never get the anticipated results.

One Mans Quest to CT Scan All the Worlds Fishes

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On the island of San Juan, just off the coast of Washington, a mad scientist is building fish burritos. He takes a handful of specimens, wraps them in ethanol-soaked cheesecloth, and bundles them together. Then he gently piles the things into a cylinder and pops the “burrito” into a mini CT scanner. In go the fish and out comes an image you wouldnt believe: a precise three-dimensional rendering of each specimen’s skeleton.

Adam Summers is on a quest to scan all 33,000 species of ray-finned fish—thatd be the ones like bass and tuna youd find in the supermarket. He also wants to upload all of that data for anyone to tinker with. With every scanned specimen, science gets a better understanding of a species in the precarious age of human-induced mass extinction.

But first, Summers has to get his hands on thousands of specimens. Instead of plucking them from the sea, hes lifting them from museum collections. Some of these fish populations are already extinct, he says. Some of them are critically endangered. So this is a record of what was there. He also welcomes grad students and professors who are interested in particular groups of fishes to bring by their own specimens and give the scanner a whirl.

Once he has a specimen in hand, Summers photographs it with its museum tag. Then he rolls it up in the cheesecloth soaked in ethanol, which keeps the fish from drying out and curling and shrinking. By packaging multiple fish in a single burrito, Summers can image them all at once—which, considering the scan can last five or six hours, saves a lot of time. That’s really the innovation here, he says, is that instead of having one scan for one fish, what we’re doing is having one scan that covers 10 to 20 species of fish.

Now, this CT scanner doesnt work like the donut-shaped one you may have been through. Its more like an oven that bombards the fish with X-rays instead of heat. These rays pass through the specimens and cast shadows when they hit certain tissues. Each image the scanner makes is actually a cross-section—only when Summers processes the individual images does a cohesive form emerge.

By this point you may be thinking that not every fish can fit in a burrito, and thats certainly a shortcoming of a miniature CT scanner. But Summers wont always go after adults. All fish start out really small, so we can scan small examples, young examples of everything, he says.

Eventually, that everything will include more than fishes: Summers wants to scan every vertebrate on Earth. And vertebrates, with their sturdy skeletons of bone, can grow to outlandish sizes (the blue whale, at 100 feet long, is the biggest creature to ever live). To tackle those, Summers says, you need a laser scanner. And indeed, scientists have already laser-scanned a blue whale.

Why go through all that trouble? For one, using this data, scientists can 3-D print their own specimens anywhere on Earth. And by enlarging a tiny thumb-sized fish into one the size of your hand, researchers can get a better look at, say, a particular bone. So you can actually really hold the morphology in your hand, Summers says.

Plus, with the digital-only approach, scientists can put the knives away. This is not only fabulous for showing us what we have had, because this works on museum specimens that may have been collected hundreds of years ago, but it also is a way of non-destructively sampling important specimens that have just been collected, Summers says.

All told, Summers so far has scans of over 700 ray-finned fishes, plus a steady stream of other researchers visiting to scan their own specimens. Not a bad start, and certainly not a terrible use of a burrito.

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The Man Who Went Full Trump for FDR

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He made up stories to smear the opposition and barely backpedaled when called outCharlie Michelson perfected the nasty art of political mud-slinging.”>

Its still hard to believe that Americans would fall for such a demagogic smear campaign: The false corruption charges, clouding past actions in shadowy tales of double-dealing. The "birther" attempts to question the president's very eligibility. And the recruiting of a hack reporter to devise the smears, then spread them over the new media he mastered. You wonder about this nominee from one of our great political parties: where is any sense of shame, any nobility, any limits?

Eight decades ago, fourteen years before Donald Trumps birth, Franklin Roosevelt's winning presidential campaign in 1932 stirred such disgust.When the defeated incumbent, Herbert Hoover, recalled the campaign, he accused FDR of ruining American politics with irresponsible techniques, ghostwritten speeches, and smear tactics. Many voters later wrote Hoover, apologizing for believing the lies. And until his death, Hoover snubbed the man he most blamed for that hatchet job, FDR's smearer in chief, ghostwriter, and birth coach to the atmosphere that fed 1932s version of the birther rumor, Charles Michelson.

Charlie Michelson was a cutthroat newspaperman back when reporters eschewed fancy pants titles like journalist. They delighted in being troublemakers, often making up news while reporting it.

Born in Virginia City, Nevada, in 1869, this tough frontier kid ran away from home when he was 13, then stumbled into the newspaper biz seeking adventure. He started feeding wild copy to William Randolph Hearsts sensationalist San Francisco Examiner. Covering the police beat, Michelson publicized a thousand interesting incidents, some of which really happened.

The ultimate Yellow Journalist, Michelson ended up in Cuba, where Hearst deployed his craziest reporters to fan anti-Spanish sentiment, to ignite a Splendid Little War. Michelson tasted the high stakes of what became the 1898 Spanish-American war when he was imprisoned for over a week as a spy. Saved by backroom intervention, he continued embroidering the truth with his typewriter. After a lucrative stint as a Hollywood screenwriter, he became the New York Worlds Washington bureau chief in 1920, covering the Harding, Coolidge, and Hoover presidencies with the same mischievous flair.

In 1929, Michelson joined the other side, to start making history not just observe it — and lured by a $20,000 salary as part of the Democrats unprecedented million dollar effort to unseat the third Republican president in a row, Herbert Hoover. Michelson became the Democratic National Committee's first full-time publicity director.

Michelson professionalized the operation while updating the American political tradition of demonizing your opponent colorfully, creatively. Treating Herbert Hoover, a national hero, as a political disgrace, Michelson blasted Hoovervilles, Michelsons word for the shantytowns sheltering the newly homeless. Michelson bombarded reporters with press releases often written for others back when ghosting was disreputable. These gems were crafted to grab an editors attention. Michelson used radio effectively, with punchy jingles that lured listeners. And, anticipating Donald Trump's drive-by campaign style, Michelson delivered the rare backpedal when caught in a particularly outrageous lie in fine print, for as many to miss as possible.

Americans learned that Hoover was un-American, having lived abroad for decades; that he caused the Great Depression; that he prospered from illegal payoffs; that he didn't care about the little guy's misery; and that he had ordered soldiers to fire on their own former comrades, the Bonus Marchers.

Of course, it wasn't just Michelson. The Great Crash of 1929 left millions terrified and furious. Some authors even cruder than Michelson, published six Smear Books between 1930 and 1932 libeling the stiff, upstanding, earnest Hoover as a corrupt pol. John M. Hamills Hoover's Millions and How He Made Them,grudgingly acknowledged that the Iowa-born Hoover was entitled to call himself a citizen of the United States. But this vicious bestseller claimed Hoover had never voted or paid taxes, and registered a Deed of Trust in China as a British subject. Hamill accused Hoover of robbery with a capital R in his business dealings, a kind of burglary behind a mask. Robert S. Allen inWhy Hoover Faces Defeat attacked Hoovers abysmal incompetence, his pettiness and deviousness in personal relations, his shocking callousness to tragic suffering among millions of his countrymen. The fetid atmosphere Michelson created spawned and spread these libels.

The campaign infuriated Hoover. Twenty years later, in 1952, Colliers magazine ran an excerpt from Hoover's memoirs recalling that painful campaign. Hoover called the personal attacks unnecessary and unprecedented. Roosevelt's campaign has historical importance because of the new techniques he introduced, which have affected all campaigns since, Hoover wrote. They mostly revolved around the abandonment of many facts in a huge number of speeches ghostwritten by irresponsible men.

Hoover was particularly bitter that the campaigning bile culminated three years of abuse. The Democrats' "strategy from the time of my election was to keep up a campaign of personal destruction of myself." This obstructionism, he said, "was in some ways new in American life."

Hoover resented Roosevelt as a dishonest collectivist sullying American politics and endangering the American way of life. Hoover and many Republicans, however, particularly detested Michelson. One cartoon showed a Senator's face as merely a mask. Behind the mask lurked Michelson, brandishing a devil's pitchfork poking an alarmed Republican elephant.

In 1952, Hoover fed the dark tale: "Michelson came out of lifelong service" in "the smear department of the Hearst press… He was that professional type of publicity man with no principles of his own."

Taking professional pride in his work, Michelson was miffed by the personal hostility. It bothered Michelson that in 1940, Life magazine attributed Democratic sneers about the Republican nominee Wendell Willkie's German ancestry to Michelson's instinct to smear. Running a photo of Michelson, accusing Democrats of "Dipping deep in the mud," Life charged: no egg was too rotten for the mudwumps.

In his 1944 book The Ghost Talks, Michelson took credit for shaping history, as autobiographers do, but tried neutralizing the hostility toward him. Calling himself a "political technician," he insisted "I was merely the press agent." He dismissed the hype around the big 1932 "conspiracy" to smear Hoover as being like many other picturesque myths … purely imaginary. Still, he did mention that now, Hoover never … recognized my presence whenever they crossed paths.

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Reflecting on his journalistic career, Michelson admitted, Denunciations make good reading, eulogy does not. More profoundly, more than a decade as the ultimate political insider and dirty trickster gave him some sober insights into American politics. Watching Franklin Roosevelt, he saw the dim line between self-service and public service. And struck by the quintessentially American hysteria that has voters attributing to presidents — and candidates — "qualifications extreme in every direction," Michelson explained: "The difficulty appears to be rooted in our deification of the chief executive, whether it be celestial or satanic."

Historians reassurance that American campaigns are often brutal and that our recurring sense of innocence has us deeming each ugly round as unprecedented, doesn't make the 2016 campaign any less toxic. Michelson's career demonstrates the ever-escalating arms race that is American political combat. And Hoovers hurt shows that Michelson was right – beyond the bluster, mere mortals are trying to do an impossible job further complicated by supersized expectations and angers.

Ours is the government that suits us, Michelson concludes. Sometimes thats a reassuring compliment. In 2016, as in 1932, its a devastating indictment.

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Donald Trump’s trouble with women — an incomplete list

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(CNN)As Hillary Clinton on Monday night reeled off a litany of insults he had leveled against women through the years, including some nasty nicknames for a former Miss Universe, Donald Trump leaned into his microphone and asked repeatedly, “Where did you find this? Where did you find this?”

The Clinton campaign need not have looked far, or particularly hard, to turn up instances of the Republican presidential nominee speaking in cold or cruel ways about women. Trump has made a habit of it over the years, targeting public figures, even his own wives and girlfriends.
    On Tuesday, Trump even added to the list, calling into Fox News and explaining why he’d alternately described former Miss Universe Alicia Machado as “Miss Piggy” and “Miss Housekeeping.”
    “She was the winner (of the pageant), and, you know, she gained a massive amount of weight, and it was a real problem,” Trump said. “We had a real problem.”
    The Trump campaign has pushed back against suggestions his past comments betrayed any lack of respect for women.
    “Mr. Trump has tremendous relationships with women,” spokeswoman Hope Hicks told CNN in an email, noting the presence of high-ranking female officials within his campaign and company. “To say otherwise is wholly inaccurate and based on unsubstantiated claims from publicity hungry individuals.”
    But many of Trump’s nastiest affronts are matters of public record. And voters have noticed — even as he gained in recent polls, Clinton’s lead among women remained considerable, usually up around 20 points.
    Here is an incomplete list of his insults over the years:

    Critical women

    During the first Republican primary event in August 2015, Fox News’ Megyn Kelly challenged him over his past comments about women. Trump didn’t like it.
    “You could see there was blood coming out of her eyes,” he told CNN’s Don Lemon after the fact. “Blood coming out of her … wherever.”
    His feud with Kelly would stretch on. Before it was informally settled, he would retweet another Twitter user who posted images form Kelly’s GQ Magazine photo shoot and called her a “bimbo.”
    Trump and Rosie O’Donnell have sparred for years — right through Monday night. During her time on ABC’s “The View,” O’Donnell had disparaged Trump as a “snake-oil salesman” and discussed his bankruptcy. Trump has been especially harsh in return.
    In this clip from a 2006 Entertainment Tonight segment, he called O’Donnell a “slob.”
    “If I were running ‘The View,’ I’d fire Rosie. I’d look her right in that fat ugly face of hers, I’d say, ‘Rosie, you’re fired,’ ” he said, channeling his reality TV tagline. “We’re all a little chubby, Rosie is just a little worse than most of us. But it’s not just the chubbiness. Rosie is a very unattractive person, both inside and out.”
    In August 2012, he mocked Arianna Huffington, whose ex-husband Michael revealed he was gay a year after their marriage ended in 1997, tweeting that she was “unattractive both inside and out. I fully understand why her former husband left her for a man- he made a good decision.”
    Better Midler, too, has come under fire from Trump. In the space of six minutes on October 28, 2012, he tweeted at the singer and actress twice, first calling her “grotesque,” then adding: “While @BetteMidler is an extremely unattractive woman, I refuse to say that because I always insist on being politically correct.”
    A year earlier, New York Times columnist Gail Collins wrote about a note she had received from Trump.
    “During one down period, I referred to him in print as a ‘financially embattled thousandaire,'” Collins recalled, “and he sent me a copy of the column with my picture circled and ‘The Face of a Dog!’ written over it.”

    On their mental health

    More recently, he responded angrily to another Times columnist, Maureen Dowd, who suggested during an interview on CNN that Trump “thought the violence (at his rallies) added a frisson of excitement.”
    First, Trump tweeted that Dowd was “wacky” and a “neurotic dope.” In a second post, he called her “Crazy Maureen Dowd.”
    Earlier in the summer, he had used similar terms to smear now-former Democratic National Committee Chairwoman Debbie Wasserman Schultz and MSNBC host Mika Brzezinski.
    Wasserman Schultz was “highly neurotic,” while he described Brzezinski, who had been critical on her show, as “off the wall, a neurotic and not very bright mess!”
    And don’t forget Supreme Court Justice Ruth Bader Ginsburg. During a brief back-and-forth for which she eventually apologized, Trump tweeted: “Her mind is shot – resign!

    Crude gender stereotypes

    In a clip turned up by HBO’s John Oliver, Trump discusses with a female reporter how contestants at his beauty pageant are judged. Then comments on her own appearance (at 4:56).
    There is a pattern. The future GOP nominee offered this assessment in his 1997 book, “Trump: The Art of the Comeback”:
    “Women have one of the great acts of all time,” he wrote. “The smart ones act very feminine and needy, but inside they are real killers. The person who came up with the expression ‘the weaker sex’ was either very naive or had to be kidding. I have seen women manipulate men with just a twitch of their eye — or perhaps another body part.”
    When discussing whether he might want more children with his third wife during a 2005 visit to radio host Howard Stern, Trump explained his paternal role as such: “I mean, I won’t do anything to take care of them. I’ll supply funds and she’ll take care of the kids. It’s not like I’m gonna be walking the kids down Central Park.”
    More recently, as he again considered a run for office, Trump tweeted that the presence of women, simply by their presence in the ranks, were to blame for sexual assault in the military.
    “26,000 unreported sexual assaults in the military-only 238 convictions,” he tweeted in May 2013. “What did these geniuses expect when they put men & women together?”

    Public, sex-specific insults

    Before he turned on Maureen Dowd, Trump last summer told the columnist that, “sadly,” the supermodel Heidi Klum is “no longer a 10.”
    A few months earlier, the not-yet-candidate retweeted a fan who posted a question: “If Hillary Clinton can’t satisfy her husband what makes her think she can satisfy America?”
    Trump deleted his own post, blaming it on a rogue staffer.
    By the fall of 2015, Trump was a leading candidate for the Republican nomination. During an interview with Rolling Stone he commented on his primary rival, Carly Fiorina.
    This was the scene, as reporter Paul Solotaroff described it in his story: “When the anchor throws to Carly Fiorina for her reaction to Trump’s momentum, Trump’s expression sours in schoolboy disgust as the camera bores in on Fiorina. ‘Look at that face!’ he cries. ‘Would anyone vote for that? Can you imagine that, the face of our next president?!’
    What he said to the face of “Celebrity Apprentice” contestant and former Playboy playmate, Brande Roderick, during a 2013 show left her blank-faced.
    “It must be a pretty picture,” Trump said. “You dropping to your knees.”

    Disgust at normal bodily functions

    At a campaign event in December 2015, he remarked on Clinton’s slightly delayed return from a bathroom break during a recent Democratic primary debate.
    “I know where she went, it’s disgusting, I don’t want to talk about it,” Trump said. “No, it’s too disgusting. Don’t say it, it’s disgusting, let’s not talk, we want to be very, very straight up.”
    It wasn’t the first time Trump had expressed some revulsion at something so mundane.
    In July 2015, attorney Elizabeth Beck told CNN’s Alisyn Camerota that Trump a few years earlier had suffered an “absolute meltdown” after she requested a break to pump breast milk.
    “He got up,” Beck said, “his face got red, he shook his finger at me and he screamed, ‘You’re disgusting, you’re disgusting,’ and he ran out of there.”

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    How Facebook’s last year shows dominance in mobile advertising

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    Icon of Facebook, WhatsApp and Messenger (Facebook’s proprietary messaging app) alongside other social media apps on a Samsung Galaxy smartphone’s touchscreen.
    Image: Getty Images

    There’s plenty of shiny toys to look at when it comes to Facebook Oculus Rift, WhatsApp, Messenger and ambitious plans to bring the internet to every corner of the globe.

    At its core, however, is good old advertising. Well, maybe not old.

    “Were going to pursue any avenue we can to help business owners, all within the bounds of privacy control,” said Andrew Bosworth, Facebook’s vice president of ads and business platform. “Consumers need to feel comfortable if we ever creep anybody out weve done a poor job.”

    Ahead of Advertising Week 2016 in New York, Mashable spoke with Bosworth to learn how Facebook has grown in digital and mobile advertising and what the team is creating next.

    The world’s largest social network brought in $17.9 billion in revenue last year, up 250 percent from 2012. The company’s big bet on mobile has paid off with 84 percent of its advertising revenue coming from mobile ads last quarter.

    “When you look at paid social on Facebook, its really one of the most efficient digital vehicles that you have at our disposal,” said Janice Suter, director of social media at ad agency GSD&M.

    Facebook isn’t done building support for more business, and it isn’t done maturing. In the last year, the company has had its greatest momentum in advertising, Facebook and clients told Mashable.

    Facebook delivered monthly product changes to improve measurement, provide more creative experiences and drive sales, especially on mobile. Advertisers now, for example, can measure who has viewed a video with sound, create a 360-degree video and track if an ad sent someone to a brick-and-mortar store.

    The growth isn’t without bumps, as advertisers evaluate what works for them and Facebook learns from mistakes. Facebook also shut down FBX, its real-time bidding ad exchange, and LiveRail, its ad server.

    “The challenge that Facebook is undergoing in terms of effectiveness is more everyone having an understanding of its capabilities and also its limitations,” said Larry Lac, director of social marketing at Havas, one of the world’s largest ad agencies.

    For instance, Facebook has been heralded as a tool for sophisticated targeting to consumers yet in August consumer goods giant Procter & Gamble announced it would scale back on such narrowed targeting, Wall Street Journal reported.

    Facebook has prioritized video, and yet, the company was forced to publicly apologize Friday after another Journal report cited advertiser’s anger over a misrepresented video metric that inflated results, overestimating average time spent watching videos by between 60 to 80 percent.

    The ‘Boz’ story

    Bosworth, more commonly known as Boz, joined Facebook in 2006 and was a co-developer of News Feed. He dedicated proceeding years to creating more consumer products on the big blue app until Facebook CEO Mark Zuckerberg asked that he move to advertising in 2012.

    “I was reluctant [to accept] is the truth,” Bosworth said. “It was going to be a three month gig or six months gig and then the plan was for me to move on to do something else after that.”

    For those first three months, Bosworth set a goal to take Facebook’s advertising on mobile devices where more half of Facebook users were already using the service from $0 to “not $0,” he said. He did.

    But despite the success, Bosworth hasn’t left Facebook’s advertising team. “I was surprised by how much I really enjoyed it,” he said. Whats kept me here has been the opportunity I see. I think theres a false dichotomy between people and businesses.”

    The new pitch

    In 2014 at Advertising Week, Facebook pitched its strength with “people-based” marketing. In 2015, the company claimed its network rivaled television given its daily mobile audience size which has grown to 1.03 billion and introduced TRP (targeted rate point) buying to help TV advertisers translate campaigns across platforms.

    This year, Facebook is framing its offerings as providing “brand equity,” Bosworth said. “We’re trying to move beyond this idea of TV as a medium but more in what was the value TV created that marketers want to recreate on the mobile phone.”

    “We’re trying to move beyond this idea of TV as a medium but more in what was the value TV created.”

    The understanding of value is crucial given companies confidence in traditional television and reluctance toward digital.

    “We need more information to be able to influence where those budgets go,” Suter said. “At the end of the day, our clients are comparing the efficiency of Facebook ads or a banner ad, even comparing it to television or radio or print.”

    More measurements

    Facebook has focused on how brand marketers buy and measure, especially in their video products. Facebook counts a video view as three seconds, but advertisers have the option of paying for 10 second views.

    In August 2015, YouTube creator Hank Green accused the network of deception in their statistics in a blog post titled “Theft, Lies, and Facebook Video,” arguing that Facebook’s three second statistic intentionally inflates its number.

    “I think Facebook is incredibly transparent in terms of how we measure,” Bosworth said when asked about Green’s post. “In 2015, we only just really launched our video platform so I admit the measurement tools were kind of rudimentary to start with. They really developed when we matured a lot over the last year.”

    Bosworth did not mention nor was Mashable aware of the recent video metric error when interviewed last week.

    When asked about the particular incident, Bosworth said in an emailed statement, “Our goal is always to help advertisers figure out what is working and what is not. That means offering a number of different video-related metrics and continuously improving our measurement offerings as weve done throughout the past year.

    Facebook’s dashboard for video metrics

    Image: facebook

    In February, Facebook partnered with several third-party verifications companies, including Moat, to provide more data in viewability.

    “Theres a lot of attention paid to this single point of a view, but of course, the measurement interactive gives a much richer story,” he said in the sit-down interview.

    Beyond video, Facebook has worked to improve measurement of both online and offline sales. In June, Facebook added store locator where advertisers could show a nearby location and the site could then track store traffic.

    Creative formats

    Facebook’s News Feed has not changed much in its layout, but the posts within it have. This year, Facebook introduced two new ad units and expanded the capabilities of others.

    Canvas is a unit similar to Instant Articles. It allows advertisers to include videos, maps, soundbites and call-to-action buttons in a full-screen, vertical display. With 360-degrees videos, advertisers can create an immersive experience with one image.

    Carousel, launched in 2014, now allows advertisers to display photos and videos in a horizontal format that users can swipe.

    A Carousel ad with store locator

    Image: facebook

    Advertisers are still hesitant to use the products, however.

    “A big point of discussion this year has been Canvas, what that is and how clients are using it, is it actually having a positive impact on user experience? We think its going to be valuable in the future,” said Torrey Taralli, head of social at mobile ad agency Fetch.

    Indeed, the Canvas ad unit requires more time and creative effort than other units, and the format is designed exclusively to Facebook. That could change.

    “One of the aspirations we have is to make sure marketers can reuse that Canvas on Instagram, messenger and over time maybe even on WhatsApp or the Audience Network. Theres a degree to which you start to be able to change the math in terms of the return on investment,” Bosworth said.

    Facebook opened up Instagram to advertisers last fall, and now boasts 500,000 advertisers on the photo- and video-sharing app. For comparison, there are more than 3 million active advertisers on Facebook.

    Image: instagram

    Instagram offers 30-second and 60-second videos and photo ads.

    Facebook does not break out the revenue between the core app and Instagram, but Credit Suisse estimated it will generate $3.2 billion in revenue for this year and grow to $5.3 billion in 2017.

    For advertisers, spending on Instagram is easy and understandable once a client already knows Facebook.

    Making sales

    With 3 million active advertisers and more than 1 billion daily active users, Facebook is becoming a crowded space.

    Its new ad pitch comes at a time when publishers on Facebook have seen their reach via their Pages decline, especially over the last 18 months. Some publishers understood that, and so does Facebook.

    “With Facebook you dont really own the space. You rent. Youre at the mercy of the changes, the algorithm,” Suter said.

    One of the biggest changes Facebook made is introducing dynamic ads, which allows retailers to upload product catalogues to the site, which are then tailored based on a user’s site visits. That offering has worked well for retailers and also travel industry clients. For instance, Fetch used dynamic ads on Facebook to drive app installs to Travelocity’s app.

    They’re not after any particular industry. “I want the dollars that are going to work. The best way to grow our business for a good long time is to make sure that if they do spend money for us, its a good experience for them,” Bosworth said.

    Same goes for the user. Facebook users can also better control the type of ads that they see. Over the last year, Facebook has been in a battle with the ad blockers. While improving the tech to eliminate the functionality of the ad blockers, Facebook is also pushing its newly-released ad preferences as its answer.

    “I dont see any way to get there if we dont give people a voice in terms of how they want to be communicated with,” Bosworth said.

    The “ad preferences” page lets users see their interest Facebook identified which advertisers can then target their ads around. Users can actively choose to hide any of these categories, which include political leanings.

    What’s next

    Facebook has developed itself into an advertising giant, competing with Google for digital dollars and aiming to take a cut from TV budgets. That’s how the technology company, for the most part, justifies its $370 billion market capitalization, pays its nearly 15,000 employees and funds new ventures.

    Now, Facebook is financed primarily from mobile devices, and they aren’t done with harnessing that power, according to Bosworth.

    “I think well expect to see a much larger activity for local businesses. The mobile phone is nothing if not a portable device that we can take with us anywhere. I dont think anyones take full advantage of that and I think Facebook is well poised,” Bosworth said.

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    Clinton, Trump clash in first debate: CNN’s Reality Check Team vets the claims

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    (CNN)Hillary Clinton and Donald Trump clashed Monday in their first head-to-head debate of the general election season, with Trump in particular straying from the truth, CNN’s Reality Check Team found.

    The team of reporters, researchers and editors across CNN listened throughout the debate and selected key statements from both candidates, rating them true; mostly true; true, but misleading; false; or it’s complicated.

    Climate change

    By Laura Koran, CNN
    Clinton claimed Trump “thinks that climate change is a hoax perpetrated by the Chinese,” a charge Trump immediately denied. Who’s telling the truth?
    On November 6, 2012, Trump tweeted, “The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.”
    Over a year later, Trump tweeted in response to weather reports, “Snowing in Texas and Louisiana, record setting freezing temperatures throughout the country and beyond. Global warming is an expensive hoax!”
    And Trump’s doubts have continued into the campaign season.
    Last September, when he was seeking the Republican nomination, Trump told CNN that while he supports clean air and water, “I am not a believer in climate change.”
      Trump went on to refute the connection between climate change and a rise in extreme weather phenomenon.
      “Weather changes,” Trump said. “And you have storms, and you have rain, and you have beautiful days, but I do not believe that we should imperil the companies within our country. And by the way, China is doing nothing.”



        Clinton: Trump called climate change a Chinese hoax


      In March, Trump took a more nuanced approach, telling a Washington Post editorial board that he doesn’t believe climate change is the result of man-made causes.
      “I think there’s a change in weather,” he said. “I am not a great believer in man-made climate change. I’m not a great believer.”
      And while Trump has repeated the hoax line on multiple occasions, he’s walked back the assertion that it was created by the Chinese, saying he meant that as a joke … sort of.
      “I often joke that this is done for the benefit of China,” Trump said on Fox News’ “Fox & Friends.” “Obviously, I joke, but this is done for the benefit of China, because China does not do anything to help climate change.”
        While Trump doubts the validity of climate change, his company has prepared for it. According to a Politico report, Trump International Golf Links applied for a permit to build a sea wall at his golf course in Ireland to protect it from “global warming and its effects.”
        Our verdict: True. While Trump has wavered on the cause of climate change, he has repeatedly denied its existence and called it a hoax.

        Job creation

        By Tami Luhby, CNNMoney
        Clinton claimed that her economic plan would create 10 million jobs, while Trump’s plan would cost the nation 3.5 million jobs.
        “People have looked at both of our plans, have concluded that mine would create 10 million jobs and yours would lose us 3.5 million jobs,” Clinton said.
        Clinton is quoting a report from Moody’s Analytics’ Mark Zandi that came out over the summer. Zandi’s report said the nation’s economy would grow by 10 million jobs under Clinton’s plan, but lose 3.4 million under Trump.


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        Those statistics, however, are misleading. Zandi found the economy would add 7.2 million jobs even if Clinton didn’t do anything. So her plan would boost job growth by about 3 million jobs.
          Meanwhile, it’s also not fair to compare the assertions that 10 million jobs would be gained under Clinton vs. 3.4 million jobs lost under Trump because the time frames are different. Contacted by CNNMoney, Zandi said a more accurate comparison to the 10 million jobs created under Clinton would be 400,000 jobs lost under Trump, not 3.4 million.
          Another analysis by Oxford Economics found that under Clinton, the nation would create an additional 200,000 jobs by the start of 2021 if she implements all her policies. Under Trump, however, the US would lose 4 million jobs, according to the report, released earlier this month.
          Therefore, we rate Clinton’s claim as true, but misleading.

          Trans-Pacific Partnership

          By Kevin Liptak, White House Producer
          Trump and Clinton scuffled over the Trans-Pacific Partnership, with Trump asserting Clinton would ratify the massive trade pact should be elected president.
          “You want to approve Trans-Pacific Partnership,” Trump claimed. “You were totally in favor of it. When you heard what I was saying, how bad it is, and you said, I can’t win that debate.”
            “You called it the gold standard of trade deals,” Trump continued. Clinton responded by claiming she said she “hoped it would be a good deal, but when it was negotiated, which I was not responsible for, I concluded it wasn’t.”
            Clinton is on the record calling TPP a “gold standard” deal in 2012 when she was serving as secretary of state, and her phrasing back then did not match her claim now of “hoping” the deal would be worthy of support.
            “This TPP sets the gold standard in trade agreements to open free, transparent, fair trade, the kind of environment that has the rule of law and a level playing field,” Clinton said at an event in Australia in 2012. “And when negotiated, this agreement will cover 40% of the world’s total trade and build in strong protections for workers and the environment.”
            However, Trump’s claim that Clinton would approve the trade deal if elected president does not match her current campaign statements. Clinton announced in October 2015 she was against TPP, saying the deal didn’t match what she’d hoped for as secretary of state. She has vowed to reject it if she wins.
            “I oppose it now, I’ll oppose it after the election, and I’ll oppose it as president,” Clinton said in August.
            Trump’s claim that Clinton called TPP the “gold standard” is true. But Trump’s claim Clinton would approve TPP as president is false.

            How Trump got his start

            By Kate Grise, CNN
              Clinton hit Trump for his claims that he is a self-made man.
              “You know, Donald was very fortunate in his life and that’s all to his benefit,” Clinton said. “He started his business with $14 million, borrowed from his father.”
              Trump has repeatedly said that he built his companies and wealth from a $1 million loan he received from his father. While that loan may have gotten Trump’s business up and rolling, it leaves out many of the other loans and perks he got from being the son of a wealthy real estate developer in New York City.


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              According to the Wall Street Journal, a 1985 casino license disclosure proves that at the time of its filing, Trump had taken out $14 million in loans from his father, Fred Trump, in the late 1970s and 1980s.
              Fred’s backing further helped Donald as he reassured city officials that he would “watch the construction and provide the financial credibility” of his son’s first big hotel deal, according to Wayne Barrett’s 1992 book, “Trump: The Deals and the Downfall.”
              The elder Trump also set up trust funds to support his children, acted as a guarantor on loans that Donald applied for, and helped open doors for his son throughout the city.
              While it is true that Trump began to build his business with a $1 million loan from his father, Clinton’s claim that Trump borrowed $14 million is also true and paints a more complete picture of the support Donald received from his father.

              National debt

              By Nicole Gaouette, CNN
              When Clinton said Trump had said he would negotiate down the national debt if elected, Trump denied it was true.
              But in a May debate, Trump said he would try reducing the national debt by trying to get creditors to accept lower amounts than the US owed.


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              In an exchange at Monday’s debate, Clinton said, “You’ve said you’d negotiate down the national debt.” Trump interrupted her to say, “Wrong.”
              In May, he also told CNBC that he would borrow, and if the economy crashed, he would “make a deal.”
              A few weeks later, Trump walked away from his comments about debt, telling CNN’s Chris Cuomo he was misquoted.
              “First of all, you never have to default because you print the money,” he said on CNN’s “New Day.”
              Verdict: True — Trump claimed he would negotiate down the debt.

              Clinton on Trump ‘rooting’ for the housing crisis

              By Ali Foreman, CNN
              Discussing financial progress since the Great Recession, Clinton accused Trump of rooting for the housing crisis.
              “He said, back in 2006, I hope it does collapse, because then I can go in and buy some and make some money,” she claimed.
              The Democratic nominee based her claim on an audiobook released by now legally troubled Trump University in 2006. The audiobook, titled, “How to Build a Fortune,” includes an interview between Trump and marketing consultant Jon Ward.
              Ward asked Trump about “gloomy predictions that the real estate market (was) heading for a spectacular crash.” Trump responded, “I sort of hope that happens because then people like me would go in and buy. If there is a bubble burst, as they call it, you know you can make a lot of money … If you’re in a good cash position, which I’m in a good cash position today, then people like me would go in and buy like crazy.”
              Clinton ended her comments on Trump’s past remarks by noting the accuracy of his 2006 prediction saying, “Well, it did collapse.” Trump responded, “That’s called business, by the way.”
              As CNN predicted in May, Trump’s comments from before his run for office did come back to haunt him.
              And that’s called politics, by the way.
              Verdict: True.


              By Theodore Schleifer, CNN
              Trump claimed that New York City’s stop-and-frisk policy was not ruled unconstitutional — but it was.
              “It went before a judge who was a very against-police judge. It was taken away from her and our mayor, our new mayor, refused to go forward with the case,” Trump said. “They would have won an appeal.”


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              A federal judge deemed the policy carried out under Michael Bloomberg’s mayoralty to violate the law of the land in August 2013, and Bloomberg vowed to appeal. But a few months later, Bloomberg was out of office, and his liberal successor, Bill de Blasio, dropped the appeal as part of a settlement with New York police in January 2014.
              So while Trump is correct that it is unknown how an appeal might have turned out had it not been dropped, that is not what unfolded. The lower court’s ruling was the final one, and so we rate Trump’s claim false.

              ‘Birther’ movement

              By Kevin Liptak, White House Producer
              Trump claimed that a false conspiracy theory about President Barack Obama’s birthplace began with Clinton’s 2008 presidential campaign.
              “If you look at CNN this past week, Patti Solis Doyle was on Wolf Blitzer saying that this happened, (Sidney) Blumenthal sent McClatchy, highly respected reporter at McClatchy, to Kenya to find out about it, they were pressing very hard,” Trump said. “She failed to get the birth certificate. When I got involved I didn’t fail, I got him to give the birth certificate. So, I’m satisfied with it.”
              Facts do not support Trump’s claims. Blumenthal, a longtime Clinton friend, denied to CNN last week that he peddled theories about Obama’s birthplace to reporters.
              “This is false. Period,” he said. “Donald Trump cannot distract from the fact that he is the one who embraced and promoted the birther lie and bears the responsibility for it.”
              Trump’s characterization of Doyle’s comments last week on CNN is similarly misleading. She told Wolf Blitzer that “The campaign, nor Hillary, did not start the birther movement. Period. End of the story.” She recalled there was a volunteer coordinator in Iowa who forwarded an email propegating the conspiracy, but that Clinton herself decided “immediately” to fire that person.
              As for Blumenthal’s role in the campaign, some 2008 staffers have told CNN that he was not officially part of the Clinton campaign, and a CNN check of Federal Election Commission records shows no payment to Blumenthal from the campaign.
              Verdict: Trump’s claim that Clinton’s campaign began the birther conspiracy is false.

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              Three Billion To Cure All Diseases: Paging Mr. Zuckerberg And Dr. Chan

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              In this Tuesday, Sept. 20, 2016, photo, Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, prepare for a speech in San Francisco.  (AP Photo/Jeff Chiu)

              The question, taken at face value, seems preposterous: Can we cure all diseases in our childrens lifetime?

              It takes a very bold thinker to answer, Yes. And it takes very deep pockets to try to make it happen.

              Facebook founder Mark Zuckerberg and his pediatrician wife, Dr. Priscilla Chan, are bold thinkers with deep pockets.

              The couple announced this week that the Chan Zuckerberg Initiative, the limited liability company into which theyve put their Facebook shares, will invest at least $3 billion over the next 10 years to achieve that lofty goal. Theyll start by providing $600 million to build the Biohub, a research lab of engineers and scientists in San Francisco.

              The first disease to be wiped off the face of the earth must be ignorance. The health care industry has impeded progress because it has failed miserably in the effective use of available data. It has been the poster boy of ignorance.

              Good for them. Ultimately, it will take trillions of dollars not just $3 billion to eradicate all human diseases. But setting the bar incredibly high ensures that our investment, initiative, enthusiasm and effort will remain focused on pursuing the goal, no matter how long it takes. Compromise will not be an option.

              The very idea of curing, preventing or managing all human diseases by the 22nd century now becomes the catalyst for massive investment in areas of technology and research that will fundamentally change the way we think about health and disease.

              Its not as crazy as it sounds. Consider that just a decade ago, hardly anyone imagined that human beings across the planet would be able to communicate daily on a common platform, obliterating boundaries that had existed for millennia. But they are thanks to Zuckerberg, who had the foresight to envision how human relationships would evolve through technology.

              Ten years from now, maybe well be talking about a different platform, but one thing is for sure: Facebook, like the printing press and the telegraph and the telephone and television and radio, will always hold a position on the list of things that changed the way people connect.

              Mindful of that, there are a few lessons to be learned from the way Facebook evolved that scientists, biologists, physicians and educators should keep in mind as we move toward eradicating human disease.

              1. Data is key.

              Ive spent more than 20 years in health care working with data, and I am astounded daily by how poorly the industry uses data.

              So, apparently, is Zuckerberg. “We spend 50 times more on health care treating people who are sick than we spend on science research (to cure) diseases so that people don’t get sick in the first place,” he told the Associated Press.

              If you look at companies like Facebook, Google and Amazon on the cellular level, you find that data is the nucleus around which theyve built everything. It has unleashed information about consumers behavior, preferences and consumption patterns, enabling them not only to give customers exactly what they want, but also to make them want more.

              Look closely at these Silicon Valley companies and you see that one-third of their employees are data scientists whose sole job is to work on this core resource. But look under the hood of most major health care companies and you find, at best, just a handful of data scientists.

              One can only hope that the Chan Zuckerberg Initiatives investment in ending disease will finally persuade the health care industry to allocate massive dollars to data science and technology. No major investor, hedge fund or philanthropist has stepped up to effect such a change. Now the time has come.

              2. The power of influence and networking.

              Facebook transformed the structure of human relationships by eliminating the global boundaries of communication. Zuckerberg initially had no real business model, other than to create more users and a captive audience, but he understood that a massive worldwide network of people would generate data that would reveal their likes and dislikes. Once Facebook reached a critical mass of users, it set in motion a flywheel of data that created a gold mine of opportunity in understanding human behavior.

              The health care industry can leverage the same principals and the beauty is that it wont require building a new network, because it already exists. Whether youre at the gym, the grocery store, the doctors office, the emergency room, the pharmacy or your workplace, that information is being captured. But none of it is being used to study how your behavior and decisions affect the biology of disease, which is critical to eradicating it. Using the data that already exists will help scientists develop cures and preventive measures.

              3. The importance of education.

              As a physician, Chan has more than an observers interest in wiping out disease. “I’ve been with families where we’ve hit the limit of what’s possible through medicine and science,” she told the AP. “I’ve had to tell families devastating diagnoses of leukemia, or that we just weren’t able to resuscitate their child.”

              As millennials with a 10-month-old child, Zuckerberg and Chan know they may not live to see their goal accomplished, but their daughter may. And they know that education will be key to developing a new breed of physicians and scientists who have the skill set needed not just to be good clinicians, but also to understand and analyze data far more than their predecessors.

              Right now, the health care industry is focused on putting out small fires. What Zuckerberg and Chan envision is an environment where the flame never ignites. Their long-term goal isnt to treat disease. Its to obliterate it.

              And heres where it has to start:

              The first disease to be wiped off the face of the earth must be ignorance. The health care industry has impeded progress because it has failed miserably in the effective use of available data. It has been the poster boy of ignorance.

              What the health care industry needs now is bold thinkers, people like Zuckerberg and Chan, and Bill and Melinda Gates, people with big ideas and deep pockets who want to make the world better for everyone in it.

              Eradicating all diseases in our childrens lifetime would be a great place to start.

              Dr. Sreedhar Potarazu is an acclaimed ophthalmologist and entrepreneur who has been recognized as an international visionary in the business of medicine and health information technology. He is the founder of VitalSpring Technologies Inc., a privately held enterprise software company focused on providing employers with applications to empower them to become more sophisticated purchasers of health care. Dr. Potarazu is the founder and chairman of WellZone, a social platform for driving consumer engagement in health.

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              Wenner to Sell 49% of Rolling Stone to Singapores BandLab

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              There comes a time when even Jann Wenner needs a little help from his friends.

              After a five-decade run full of interviews with pop stars and presidents, the founder of Rolling Stone is selling 49 percent of the iconic magazine to an Asian billionaires son. Its the first time Wenner has admitted an outside investor, a deal that encapsulates the plight of an industry fighting to stay relevant in an online age. Wenner Media LLC also owns Us Weekly and Mens Journal.

              Founded in 1967, Rolling Stone became a fixture of American pop culture, helping launch the careers of writers and creative artists over almost 50 years. But like many of its peers, the magazine has steadily lost advertising and readership to nimbler online alternatives. In 2014, Wenner tasked his son Gus with devising a digital strategy. Now Wenner, who started Rolling Stone from a San Francisco warehouse, plans to relinquish as much of his magazine as possible without ceding control.

              Its a big moment, Gus Wenner, the companys head of digital, said in a phone interview. There is a great opportunity to take that brand and apply it into new and different areas and markets.

              The new investor is Singapore-based BandLab Technologies, a budding digital music concern founded by the 28-year-old scion of one of Asias richest families. Kuok Meng Ru, the third son of Singapore-based agribusiness tycoon Kuok Khoon Hong, graduated from Cambridge University with a mathematics degree and launched BandLab last year as a social network for musicians and fans. The startup is funded by private investors, including Kuoks father and JamHub Corp., a maker of audio mixers.

              BandLab will have no involvement in the editorial side of the magazine. Rather, it will oversee a new Rolling Stone International subsidiary, which will develop live events, merchandising and hospitality. Financial terms of the agreement were not disclosed. BandLab will not have a stake in Wenner Media.

              Kuok said the two sides have been in discussions for about 15 months. What has happened last 49 years has already shown that Rolling Stone is more than a brand to people, Kuok told Bloomberg News. It is now our shared responsibility to take it into the future.

              For a profile of the 28-year-old Kuok, click here.

              Rolling Stone currently reaches a global audience of 65 million people, according to the company. That includes 22 million domestic digital monthly users, almost 18 million social fans and followers, and nearly 12 million readers of the U.S. print publication. The average monthly unique visitors to its website rose almost 40 percent in the first half of this year from a year earlier. It publishes 12 international editions in countries including Australia, Indonesia and Japan.

              Our strategic partnership is focused on brand extensions into new areas we havent quite fully been in the past, such as merchandising, live events, hospitality they are areas we have dabbled in but never really seriously gone after, said Wenner. Meng and his team bring a great deal of understanding, infrastructure, know-how and act in that extraordinarily exciting market of Asia and beyond.

              Cutting-Edge Coverage

              The magazine made its mark in the 1970s and 80s with cutting-edge music and political coverage. Gonzo journalist Hunter S. Thompson wrote for Wenner for decades, including publishing first in its pages Fear and Loathing in Las Vegas, which later became a book and movie. Its stable of star writers included P.J. ORourke, Cameron Crowe and Lester Bangs. And it published in-depth exposes, including the 11,000-word, 1974 story of how heiress Patty Hearst went from kidnapping victim to radicalized guerrilla.

              Even past its prime it could break through to the mainstream. A 2010 profile of General Stanley McChrystal that included remarks critical of the Obama Administration led to the generals resignation. In 2013, the magazine put on its cover the Boston Marathon bombing suspect Dzhokhar Tsarnaev, prompting outrage over what some saw as the glamorization of terrorism.

              Under Fire

              Last year, Rolling Stone came under fire for its editorial standards. The magazine published an article about an alleged gang rape at a University of Virginia fraternity. The story turned out to be substantially false and prompted the magazine to request an independent investigation from the Columbia University journalism school. The article is now the subject of several lawsuits, including one from a college employee, though Kuok declined to say if his company would be liable for any potential damages.

              For Kuok, Rolling Stone marks the latest of his acquisitions of music assets and brands, underscoring his efforts to build a global music empire. BandLab, his flagship business, is a cloud-based online community that allows artists to create, collaborate and share their music. In 2012, Kuok acquired Swee Lee, a sleepy 70-year-old distributor of guitars in Singapore. Since then, he has turned the company into a modern enterprise, selling merchandise online and offering music lessons. Its now the biggest distributor of instruments and audio equipment in Southeast Asia.

              Other recent acquisitions include Composr, a European iOS and web music-making service, and MONO Creators Inc., the San Francisco-based design studio that creates high-end instrument cases, straps and accessories for musicians.

              We are focused on the consumer and the supply chain of music, and innovative business models around music that exist today, he said. We see a lot of synergies. At the end of the day, the end consumer is the same. BandLabs goal is to be a global music business.

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              Abc Reportedly Annoyed At Michael Strahan For Rehasing Kelly Ripa Drama

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              Michael Strahan joins Kelly Ripa as she receives a star on the Hollywood Walk of Fame in 2015.  (Reuters)

              Michael Strahan irked ABC daytime execs with his new People cover story.

              They are annoyed at him for mentioning Kelly Ripa in his interview. Big surprise there, said a source. They thought he was over it, and here he is rehashing it. Its sort of obvious they wouldnt be happy … Everyone thought hed moved on.

              Strahan told the mag hes no longer friends with Ripa after his move from Live to Good Morning America. At one point I think we were friends. I dont know what happened at the end, he said. An ABC rep dismissed it as old gossip.

              Strahans cover was short-lived after People rushed to print a big Brangelina divorce story days after Strahans issue hit stands.

              Click here to read more in the New York Post. 

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              New York Times editorial board endorses Clinton for president

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              Washington (CNN)The New York Times’ editorial board on Saturday endorsed Democratic nominee Hillary Clinton for president calling comparing her to rival Donald Trump “an empty exercise.”

              “In any normal election year, we’d compare the two presidential candidates side by side on the issues. But this is not a normal election year,” the paper wrote. “A comparison like that would be an empty exercise in a race where one candidate — our choice, Hillary Clinton — has a record of service and a raft of pragmatic ideas, and the other, Donald Trump, discloses nothing concrete about himself or his plans while promising the moon and offering the stars on layaway.”
                The editorial — which will appear in print on Sunday, the day before the first presidential debate — emphasizes national security and cites Clinton’s experience as secretary of state in saying she is better qualified to shape US foreign policy than her GOP challenger.
                “Through war and recession, Americans born since 9/11 have had to grow up fast, and they deserve a grown-up president. A lifetime’s commitment to solving problems in the real world qualifies Hillary Clinton for this job, and the country should put her to work,” the paper concludes.
                The editorial states its goal is to persuade readers who might be “on the fence,” encouraging individuals that Clinton is significantly prepared to lead the country into economic prosperity, international affairs and technological advancements.
                “Over 40 years in public life, Hillary Clinton has studied these forces and weighed responses to these problems,” the Times wrote. “Our endorsement is rooted in respect for her intellect, experience, toughness and courage over a career of almost continuous public service, often as the first or only woman in the arena.”
                The editorial spent little ink explaining why Trump would be a poorer choice to lead America, writing, “Running down the other guy won’t suffice to make that argument. The best case for Hillary Clinton cannot be, and is not, that she isn’t Donald Trump. The best case is, instead, about the challenges this country faces, and Mrs. Clinton’s capacity to rise to them.”
                The Times argued that the email controversy that has dogged Clinton’s candidacy was of small consequence in determining a future president’s qualifications.
                “That decision deserved scrutiny, and it’s had it. Now, considered alongside the real challenges that will occupy the next president, that email server, which has consumed so much of this campaign, looks like a matter for the help desk.”
                The Times also backed Clinton during the Democratic primary fight.

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                8 Crazy Hidden Camera Moments Reveal What Happens When No One Is Looking

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                Do you ever feel like someone is watching you, ever though no other humans are around at the moment?

                Well, not to freak you out, but chances are there is someone or rather, something watching you a lot of the time.

                Cameras are everywhere, whether they’re someone’s personalsecurity cameras, the city’s cameras, or a private business’s cameras. You can never be totally sure that you’re alone.

                Some people aren’t too savvy about the fact that businesses, hotels, and their places of employment have installed security cameras for very obvious reasons. They go about their jolly old business as if they were the only person in the world, and sometimes it backfires on them.

                These eightstories of weird moments caught on security cameras are proof of just that. Security staff, other employees, and sometimes even the guilty partyall have some pretty bizarre stories that will really make you wonder what the heck these people were thinking.

                Have you ever done something not-so-smart that was caught on camera? Have you ever caught a friend? Let us know in the comments and pleaseSHARE these stories on Facebook to see if your loved ones have anycrazy on-camera experiencesto tell.

                [H/T: Reddit]

                Thumbnail source: Instagram /ecsecuritysolutions



                “We have a security camera in our living room. One day I slipped and busted my ass. Five seconds later I get a text from my husband (who works a very boring job so checks the camera frequently) that just said “HAHAHAHAHHAAHHAHA.” – bhsgrad2015



                “One day there was couple walking into the store, and the gentleman saw a blueberry on the floor, did a double take and stepped over it. His wife didn’t. Slipped on the blueberry and went flying. We don’t even sell fruit, it’s a department store.” – patronising_patronus



                “Last week I saw a guy with his pet lizard shopping for flat screens.” – Notamethdealer49



                “The strangest thing I saw was some guy who came in the church with his dog and started drinking directly from the Holy Water font. Then he held the Holy Water dispenser button so the dog could drink from it, too.

                “I went downstairs and asked if he’d like to use the men’s room instead. He said he wanted his dog to drink Holy Water to make him better behaved, rather than to drink from the toilet.” – Back2Bach



                “I work as security in a hotel with bars on site. Mostly just naked people who get locked out of their room.” – pyroguy174



                “I once watched a girl put on 18 pairs of thong panties under her skirt. Like, she kept looking around like the most obvious shoplifter ever, and just kept putting on thong after thong after thong. I totally lost count. I stopped her and it was like a clown car under that skirt.” – HarbingerofGloom



                “I watched a guy almost get run over while peeing in our parking lot. He took off so fast I don’t think he got his pants on before driving away.” – lightworkday



                “I used to ride a scooter to work… I wasn’t permitted to ride it in the actual building though.

                “One night I did anyway. It was like 8pm on a Friday and nobody was around and it was like 20 meters or so to the door.

                “The next day my boss walked up to me with a print out of a screenshot the security people had sent of me mid-scoot on that Friday night, breeze in my hair and giddy smile on my face. Is still one of the most amazing pictures of me. I should scan it.” – smdcdiaf

                Have you ever done something not-so-smart that was caught on camera? Have you ever caught a friend? PleaseSHAREthese stories on Facebook to see if your loved ones have anything crazier to tell.

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